Copa do Mundo e manipulação
26/06/13 12:10Valeria acrescentar uma ou outra coisa sobre a “alienação” que parece haver entre sociedade e meios de comunicação, tema do meu artigo na “Ilustrada” hoje.
Um ponto que não deu para abordar, e que estava claro nas manifestações das últimas semanas, é o da Copa de 2014. Não se trata apenas das denúncias de corrupção nas obras para o dito evento. Acho que ficou visível, também, uma raiva diante do oba-oba televisivo-oficial em torno da coisa.
Não é de hoje que notícia e autopromoção, nos eventos esportivos, se confundem totalmente nas emissoras. Um campeonato qualquer de motociclismo será inflado e propagandeado no jornal das 8 se o canal de TV tem os direitos de transmiti-lo. Alguma disputa importante será desprezada absurdamente se a concorrência é quem televisiona.
Mais do que isso, num período histórico em que as expectativas de grande futebol por parte da Seleção Brasileira eram reduzidas (ironicamente, nos últimos jogos o time jogou bem), fica mais nítido o aspecto manipulador da TV Globo em forçar uma torcida que, embora exista, não tem os níveis galvãobuênicos que se imagina.
Como acompanho pouquíssimo futebol, não sei bem as razões da implicância contra Galvão Bueno. Mas é um fenômeno social, sem dúvida. E é outro fenômeno o fato de que a Globo continue com ele na equipe, havendo tanta reclamação.
Em suma: nota-se a aliança entre governo e emissoras no sentido de fazer da Copa a grande festa de um Brasil que vai muito bem, em que ninguém teria nada a reclamar… Isso, sem dúvida, começou a explodir com as manifestações de junho.
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